Everyone solves problems differently and each has his own way of thinking. As designers, the way we think impacts how we design and how we provide our clients with solutions. In the creative industry it’s important to master different thinking styles and the great news is that anyone can switch easily between them. The only problem is that you are probably more effective in one style of thinking than the others.
Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers. Given this, it’s no surprise that branding concepts should be applied to digital media and technology to develop brands through interactions with consumers on their digital devices.
Video marketing techniques are flooding today’s social media outlets and websites. These days almost any type of business would benefit from the production of a short video to introduce their products and services. Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.
When you are faced with a seemingly insurmountable obstacle, train yourself to not merely focus on the specific issue at hand but also think more expansively about all of the reasons and the paths that led to the issue. Consider every possibility and hypothetical alteration of that reality along the path, never being dismissive of anything. When you do this, alternative solutions will often materialize giving you options you did not see when narrowly focusing on a specific issue.