Content is King – Why You Should Create Content Everyday

Content is king. We can’t stress that enough. It doesn’t matter if you’re a blogger, an accountant, an online retailer, or a business consultant – having great content is what makes businesses highly successful online. 

A lot of successful SEO companies in Ireland and the UK use content marketing to help increase traffic to their client’s sites. 

The thing about content is that you don’t need to create a lot of it to reap the rewards. 

A single blog post can go a long way and one social media post can be the difference between having no customers one day and having lots of customers the next. 

Why Content is King

Content is king because content is the only thing that is going to help you in your marketing strategy. You need to have consistent content to help your marketing strategy. You must have a consistent blog and create business pages on social media so people can find you and continue reading about your products and services. Content helps you to connect to a wider audience.

Why You Need to Start Creating Content Now

Many entrepreneurs don’t realise the importance of creating content on a regular basis. It’s not enough for your customers to see you on social media if you are only posting about your brand. 

You need to start creating content that educates your customers and allows them to get to know your brand on a more personal level. If you are not confident about your writing skills, you can hire a freelance writer to help you or ask your SEO company to help. 

A lot of companies make a lot of mistakes, but one of the most common mistakes is not relying on content to bring in sales. Content is king because it shows the reader the different aspects of a company. 

The Importance of Good, Consistent Content

Most clients don’t want to wait to be marketed to. They are, at this very moment, researching you, your company or their next big purchase. You need to have a process in place to be able to provide them with quality, good content so their searches lead to your content. 

People are busy, borderline overwhelmed with the amount of information being thrown at them. You need to offer them so much more than just a few posts on your blog. They need to know who you are, what you offer and how they can take advantage of your services. 

Most of all, they need to be able to take that information and make that decision that will positively impact their lives in a positive way.

No one wants to read about your business, why you are so good, what you like to do in your spare time etc…. Please spare us the misery of ready all of that boring slop.  

Your site visitors want to know how your business affects them. How you can solve a problem they have, why yours is the most effective. The AIDA (attention, interest, desire, and action) copywriting technique is effective and also the PAS (pain, agitation, solution) approach too. These styles of writing are great for landing pages and home pages to grab the readers attention. 

Example of PAS Headers – SEO Company Sales Copy 

  1. Can’t Find Your Site on Google?
  2. Tried Every SEO Trick You Know But Nothings Working?
  3. Hire SEO Experts To Rank Your Website on Google! 

Blogs on the other hand require a different style of copy. Informational is the way to go, answer all the questions your customers have or may have. Answer all of those questions in blog posts. 

Take Inspiration From Informational Blog Posts On Our Website:

While a company can’t rely strictly on blogging for marketing purposes, it’s definitely an area that many businesses are neglecting. 

If you’ve been neglecting your SEO or content marketing then get in touch with us today. We’re the SEO expert’s in Ireland you’ve been looking for.